Conversion Blues
Creating websites that convert well, are on the top of the list for most marketers. It’s quite simple, you can have the best looking website on the planet, with the most interesting and fresh content, but if it doesn’t convert it is completely useless. You’re not making money off of it, which if it’s a commercial website is the main point.
Most websites don't work
Most people will go as far as saying their website gets lots of traffic, but this does not mean that the website “works”. To be more specific, we have to define a website that does indeed work. If it means getting lots of traffic, then yes lots of websites do work, however if it means that the traffic must convert, this is where the majority of websites fall short. They simply do not convert no matter how targeted their traffic is, meaning they simply don’t work!
There are 5 steps in helping your site convert:
- As discussed before, you need to know the goals of your business and website inside out. For example, if your goal is to generate leads from your website, make sure there is a strategy in place to ensure this occurs. If you don’t plan, you’ll end up going in all different directions which may not be beneficial to your website.
- Setting monthly targets to keep you on track, and allows you to measure the performance of the strategies you have put in place. If your monthly goal is to get 50 leads a week, make sure you know exactly how many leads you are getting each week.
- Put actions in place so that these goals can be achieved. How is you going to go about getting 50 leads a week? They are not going to pop out of thin air, and if you thought your website would do that for you, I’m sorry you are horribly mistaken.
- Use tools that help you keep track of your progress effortlessly. This goes without saying, Google Analytics provides one of the best tracking tools available, and it’s completely free. Anything on par with it, and you’ll be spending thousands.
- Learn how to use Google Analytics, it’s not there merely to tell you how many hits you got today. It goes much deeper than that. To truly conquer conversion blues, you need to make full use of it or hire professional help to do so.
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